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1) The supply of timber resources is becoming increasingly tense.

Wood is a natural green material, and the growth of wood consumption has become an important indicator of the maturity of social consumption. The issue of timber resources has increasingly attracted the attention and attention of governments around the world. The issue of timber resource supply has gradually evolved from a general economic problem to a resource strategy. Based on this, the world's major timber exporters began to gradually limit the export of timber resources. Global forest product information provider RISI announced that China's timber supply deficit will increase from 107 million m3 in 2009 to 182 million m3 by 2015. Linyi City processes more than 15 million m3 of wood per year, and the annual wood harvest is only about 400,000 m3. The huge production capacity and tight supply of internal and external raw materials will be the long-term problem that Linyi's wood-based panel enterprises need to solve.

2) The international economic form is becoming increasingly severe.

The export of Linyi wood products is mainly concentrated in the countries and regions such as the United States, Japan, South Korea, the European Union and the Middle East. Although it has the ability to withstand market risks to a certain extent, the market is not diversified enough, and the trade protection and “green barriers” are intensifying. In the international economic environment, Linyi's wood-based panel enterprises face severe challenges in the market competition.

3) International technical trade barriers have intensified.

Technical barriers have become the biggest obstacle to international trade. The technical barriers are usually the standard, the standardization barriers of documents, and the first among the technical barriers to international trade. Documents in international trade refer to documents, documents, certificates, etc. used in international settlements, and are used to process payment, transportation, insurance, commodity inspection, and settlement of international goods. On the one hand, the management of foreign trade enterprises in wood-based panels is not perfect, the profits are too low, the state is not transparent to the import and export management system, and the inconsistencies in the interpretation of management regulations by management agencies at all levels are important reasons for triggering technical barriers, making many small and medium-sized foreign trade enterprises Entrust specific customs clearance to some domestic customs declaration companies or international logistics companies. On the other hand, with the rising trend of trade protectionism in importing countries, the pressure on anti-dumping investigations and tariff barriers of China's wood-based panel products will continue to exist.

As a main form of non-tariff barriers, technical barriers to trade (TBT), due to its strong concealment, certain rationality, extensiveness, variability and long-term characteristics, have become a kind of developed countries restricting the export of goods from developing countries. Cost-effective measures and the most effective means of promoting trade protectionism. Developed countries continue to impose more and more restrictions on the export of China's wood-based panels through green barriers and technical barriers. This has become a trend, such as the requirements of “green formaldehyde emission limit” and “safety and fire performance requirements”. "etc.; CE certification, JAS certification, FSC forest certification, SA8000 certification, intellectual property issues, and the US Lacey Act Amendment."

4) At the bottom of the industrial chain, the risk resistance is not strong.

Due to the large number of wood-based panel enterprises in Linyi, the long-term intense and disorderly competition has allowed downstream furniture and construction industries to occupy more profit space. In Europe and the United States, the wood-based panels are mainly occupied by dozens of enterprises. A benign competitive landscape, the profit of the wood-based panel industry and the downstream furniture profits are relatively balanced. Therefore, in the case of low overall profit, wood-based panel companies lack the ability to resist risks when faced with changes in raw materials, human resources, foreign exchange and other factors.

5) The crowding out effect between industrial clusters is intensifying.

Overcapacity and blocked exports have also become pressure on the development of the wood-based panel industry. It is reported that China's wood-based panel products export dependence of 40%, mainly concentrated in the United States, Japan, South Korea and the European Union and other countries, exports to these countries accounted for 55% of total exports. Due to the impact of the economic crisis, consumer demand in major developed countries has fallen sharply, causing the shrinkage of China's wood-based panel export market. Therefore, Linyi's wood-based panel industry and other industrial clusters will compete fiercely in domestic and foreign markets around product price, quality, environmental protection, and industrial upgrading.

6) Limitations of industrial policy positioning.

Shandong Province's "Opinions on Accelerating the Development of Forestry Industry in the Province" will locate Linyi as "the processing cluster of wood processing and strip willow series products", and will not position Linyi as a high value-added product processing cluster for flooring and furniture, and deepen the upgrading of the industry. Policy support needs to be strengthened.